pr evaluation


Here at Henry Pepper PR we enjoy open and transparent relationships with our clients.

That is precisely why every single campaign is carefully monitored, measured and evaluated through our analytical reporting.

Not only does this ensure clients know exactly how much bang they got for their buck, but our reporting gives a full overview of the media coverage achieved, all press cuttings, sentiment, key messages achieved, and if the client requires it, Advertising Value Equivalent (AVE) figures.

Our unique and easy-to-understand Coverage Reports are presented to each client at the end of each campaign or calendar month. The report includes:

•   All press cuttings and broadcast interviews
•   Quantity and impact of coverage
•   Positive or neutral coverage highlighter
•   Circulation figures
•   Return on Investment (ROI)
•   Sentiment and key message success – with AVE data if required

Each Coverage Report is presented free of charge at the end of each campaign or calendar month.

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